Customer Finance Programs Key to Increasing Sales
While studies show that technology spending is once again on the rise, there's a reason you haven't heard a collective sigh of relief from the software industry. While many budgets are once again allowing for the purchase of enterprise software, hardware and peripherals, there's no question that today's purchasers are smarter, savvier and more selective than ever. Even though the purse strings have loosened, competition is at an all-time high. It's no longer enough to provide a software solution that meets the potential customer's needs, or even to provide it at the best price. Today, smart vendors are constantly looking for ways to stay one step ahead of the competition. While increasing sales is always part of a competitive business strategy, software development companies often overlook a simple method of accomplishing this objective - making it easier for customers to buy. One option increasing in popularity among software vendors is to esta...